The advertising phrase “You’ve Come A Long Way Baby” was created by the famous Leo Burnett Agency and was used in a marketing campaign for Virginia Slims cigarettes. Virginia Slims was launched by Phillip Morris in 1968 as the very first cigarette brand marketed specifically to women. The slogan instantly caught on and the “Women’s Lib” theme perfectly tapped into the female consumer’s mindset.
Yet biological differences were still celebrated.
The Zeitgeist Has Changed
Companion Post
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We’ve Come A Long Way Baby!